In his 2008 bestseller, "The Post-American World," Fareed Zakaria argued that the most significant development of the early 21st century is not, as others have predicted, the inevitable decline of the United States as the world's super-power but rather "the rise of the rest." In subsequent works, Zakaria and many others,…

In this wide-ranging interview with Educational Leadership, Stanford University Professor of Education Linda Darling-Hammond discusses the kind of preparation and support new teachers need to survive their critical first years in the classroom. Among her central recommendations are more intensive mentoring that lasts through the first year of…

Describes a model, developed by the Educational Studies Division at Marian College of Fond du Lac, for recruiting minority students for the teaching profession. Provides a step-by-step outline for early intervention programs that can be used by schools or colleges to encourage more underrepresented students to enroll in college, regardless of…

Profiles current research on multicultural challenges in graduate counseling psychology programs. Discusses selection, recruitment, and retention of ethnic minority students and the hiring of minority faculty. Addresses the need to develop conceptual models of multicultural counseling for trainees and practitioners. (SNR)

The application of marketing principles to nursing education and the need for research into the applicant market are discussed for nursing education programs, effective recruiting techniques, prediction of student success in nursing education, program quality, and the current and future nursing market. (Author/MSE)

Because of a general decline in enrollment in schools of social work in recent years, student recruitment has grown in importance. Based on a survey of 100 bachelor's of social work programs (46 percent response rate), this article explores recruitment issues for both graduate and undergraduate programs and proposes a model recruitment effort.…

Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and…

Any systematic, centralized effort devoted to recruitment at the graduate level is relatively uncommon. The essential components of any sound marketing effort include research, strategic planning, communications, and evaluation. The future of graduate recruiting is discussed. (MLW)

Reviews research and theory on factors cited as contributing to the retention and graduation of African-American students attending predominantly white institutions. Proposes a model to help such institutions provide positive learning experiences for African-Americans. The model has three stages: (1) recruitment considerations, (2) the first-year…

A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

This paper argues that a typical use of regression models to target student recruitment efforts is theoretically unsound and may therefore be operationally inefficient. It presents results from a study using a predictive model to identify the prospective students on whom recruitment efforts have the greatest impact. The model uses four kinds of…

Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…

Offers a model for outreach projects for pre-college students from underrepresented groups in mathematics-based disciplines. Discusses the importance of such projects; benefits to participating communities, individuals, and academic institutions; and recommends steps for starting such projects. Offers examples from a project for pre- college…

More than half of entering community college students lack the basic skills required to do college-level academic work. Blacks, Hispanics, and American Indians disproportionately rely on community colleges as their point of initial access to higher education, making the issue of preparation inherently tied to factors of race and ethnicity. In some…

The author looks at the Canadian short-term employment model and then examines characteristics of the Japanese employment model (recruitment methods, matching rewards to performance and investment, dealing with skill obsolescence and aging, and the advantages of Japan's long-term model). (CT)