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Download full textLull, James – 1979
A model of need gratification inspired by the work of K.E. Rosengren suggests a theoretical framework making it possible to identify, measure, and assess the components of the need gratification process with respect to the mass media. Methods having cognitive and behavioral components are designed by individuals to achieve need gratification. Deep…
Descriptors: Behavior Theories, Cognitive Processes, Mass Media, Models
Peer reviewedKirkpatrick, J. Stephen – Personnel and Guidance Journal, 1979
With Maslow's hierarchy as a basis, the model provides structure for setting goals in counseling cases and overall programs. Different kinds of client concerns are identified, and suggestions are made for using these 14 categories. The article includes specific suggestions for using the model in diagnosis, evaluation, counselor education, and…
Descriptors: Counseling Techniques, Counseling Theories, Individual Counseling, Individual Needs
