Fifth grade teacher Molly Toussant realized with chagrin that she habitually mouthed her precepts about teaching writing in the same rote way she had recited the Apostles' Creed in Sunday school, and that her students had no idea why they had to write "like every day." So she wrote this explication in which she shows, with many examples, how her…

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…

Elaborates a model to analyze how contemporary journalism "creates" society--how it "modifies" a person's perspective of the world, enabling individuals to "share" crucial meanings about reality. Bases the model on the analysis of different narrative voices to capture some of the order of the contemporary discourse of…

Outlines the internal usability review, a systematic examination of documentation to identify basic usability issues and solve problems. Discusses typical user problems and explains the review steps that eliminate documentation problems before they become problems for the customer. (SR)

Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…

Builds on arguments in risk communication that the predominant linear risk-communication models are problematic for their failure to consider audience and additional contextual issues. Argues that "risk" is socially constructed. Argues for an approach that involves the public in fundamental ways at the earliest stages of the…

Endorses the position that fabricated discourse presented as nonfictional in nature is a model of ordinary talk, which is relied upon to convince an audience of its verisimilitude. The purpose of the article is to document the strategies used in a puppet show, "The Sooty Show," and to demonstrate their effectiveness in generating a sense…

Successful speech should rest not on prepared notes and outlines but on genuine oral discourse based on "data" fed into the "software" in the computer which already exists within each person. Writing cannot speak for itself, nor can it continually adjust itself to accommodate diverse response. Moreover, no matter how skillfully…