The universities said it! Arthur provides a (thinkable) scenario, via the University of Central Tasmania.

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it does in resource extraction, refining and manufacturing. In this article, the authors focus on Diana…

Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to…

Explains how to market volunteer opportunities by adapting the four Ps of advertising (product, promotion, placement, and price), using the example of symphony orchestra volunteers. (SK)

Vocational educators must demonstrate to the community that vocational-technical education is critical to the future of students as well as to the success of the nation's economic system. (Author)

A smart marketing plan creates emotional attachment and loyalty in a school's prospective students, but how does a school go about creating this type of positive environment?. In this brief paper, the author describes a step-by-step approach that he created--the enrollment funnel. The enrollment funnel is a systematic method of moving…

In the next decade, the military will rely on aggressive marketing to battle the nation's businesses as both search for the best entry-level employees. (Author)

As one of the nation's top virtual university systems, the Tennessee Board of Regents' Online Degree Programs (RODP) has a great story to tell. And at Tennessee Tech University, Kevin Liska and students in the Business-Media Center specialize in telling great stories through technology. Together, the two groups will soon release marketing…

"The network" has achieved a form of "institutionalized utopianism" in the recent past and is posited as a neo-liberal solution to social scientific researchers and education practitioners learning with and from one another. This paper first outlines why the metaphor of the network is so persuasive. It goes on to problematize some of the key…

An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)

Discusses how a growing number of states and school districts are using public service announcements (PSAs) to recruit students. Describes how a world-class decathlete appeared for free in a PSA for the Idaho Division of Vocational Education. (JOW)

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making…