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Download full textPini, Monica Eva – 2001
A study examined the design, imagery, and language of the Web sites of six major Education Management Organizations (EMOs), companies that manage schools for profit. The six companies are Advantage Schools, Inc.; Beacon Education Management, Inc.; Edison Schools; The Leona Group; L.L.C.; Mosaica Education; and National Heritage Academies. The…
Descriptors: Corporations, Elementary Secondary Education, Graphic Arts, Marketing
Peer reviewed
Direct linkWilkinson, Gary – London Review of Education, 2006
This article outlines how the commercialization of structures and management in education risks accelerating the intensification of corporate marketing in schools. It is argued that marketing promotes materialistic values which are harmful to children and US and UK examples are offered to demonstrate how companies seek to use schools as…
Descriptors: Marketing, Integrity, Role of Education, Values
