The author examines the structure of work roles to clarify the meaning of "generalizable occupational skills." He reaffirms the principal purpose of vocational preparatory programs, proposes an educational definition of "occupation," clarifies the impact of raising the conceptual level of instruction, and explores implications of increasing…

Offers suggestions for instructors to consider in training journalism students to be reporters; specifically, that they emphasize the importance of observation, the development of creativity, and reporting over writing. (FL)

Discusses three reasons why the teaching of job search skills in a business communications course is inappropriate. Explores the question of domain, professionalism beyond personal needs, and the importance of job searching skills relative to other skills taught in business communications. (HTH)

Explores the rationale for intercultural communication studies. Examines the following reasons: interpersonal adjustment, job skills, and cosmopolitanism. (PD)

Proposes the concept of criteria formulation as an integral part of the report writing process. Suggests using the skills of analysis, synthesis, and valuing to produce readable, comprehensive, and accurate recommendation reports. (EL)

Drawing upon the experiences of a participant in the Visiting Professor Program sponsored by the Advertising Education Foundation of the American Advertising Federation and the American Academy of Advertising, this paper discusses the advantages such programs can have for both the host company and the participant. The first section of the paper…

Analyzes a research model entitled "The Professional Communications Network" and shows a step-by-step approach to implementing this model in writing courses that require technical research. Shows logical development of an average technical research paper and ends with an evaluation of the network by students. (EL)

This report contains a proposed framework for the subject matter of vocational education that is presented in two sections. Section 1 describes concepts central to the idea and ideal of vocational education. The analysis and interpretation of each concept are summarized as a set of propositions concerning the meaning of vocational education. These…

Rigorous college preparatory course sequences are critical to preparing students for postsecondary education and work. Yet, large numbers of students still do not participate in the most beneficial courses, and there is little evidence that the high school curriculum is rigorous enough to ensure that most students are adequately prepared for…

Since the post-war years the popularity of day release has grown to the extent that in 1977-78 approximately one-fifth of Britain's population of 16-18 year olds in employment were released by their employers to continue their education. Most of these youths are enrolled in non-advanced courses of general or vocational education up to the standard…

The development of digital content raises new issues as rapid technological developments challenge existing business models and government policies. This OECD study identifies and discusses six groups of business and public policy issues and illustrates these with existing and potential OECD Digital Content Strategies and Policies: (1) Innovation…