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Theroux, James; Gunter, Jock – 1976
Three effective strategies in quality open-broadcast programming for increasing educational radio's audience attraction are suggested as alternatives to the usual approach to such programming in the third world: (1) the advertising approach, which is suited to audience motivation for accomplishing concrete behavioral objectives; (2) the…
Descriptors: Audience Participation, Audiences, Developing Nations, Diffusion
Rappaport, Rosalyn; And Others – Media in Education and Development, 1986
Five articles address agriculture handbook development for Sahel farmers; adult and continuing education at University of Western Australia; growth of Australian educational public broadcasting on radio; Open University's educational innovations for better teaching of science and technology; and interactive video design and the Asthma Expert…
Descriptors: Adult Education, Agriculture, Asthma, Developed Nations