Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

Looks at graduate school decision making and discusses cost, number of professional degrees conferred, evaluating schools and programs, placement after graduation, salary expectations, and personal factors to be considered. Provides a list of agencies for further information. (JOW)

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

This paper describes selected issues and concerns facing students who are deciding upon a masters or doctoral program in instructional technology. Issues of recognition, program identification, and environment are considered to help students trying to choose a program from the nearly 200 masters level and over 60 doctoral level programs offered by…

A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…

The state of graduate training in the social sciences and reasons for deficiencies are reviewed, and strategies for improving the situation are proposed. Recent studies of the organization of graduate training in the social sciences have indicated serious weaknesses in the recruitment, selection, and socialization of graduate students. These…