The effective use of volunteers, in particular parents and college faculty, is advocated. Adrian College's Parents Council involves parents in securing internships, contacting prospective students, giving feedback on issues as well as fund raising. A faculty-development officer partnership is suggested in which professors help attract grant funds.…

Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

College marketing is seen as a comprehensive approach to college management and resource generation that focuses on service and flexibility. Key concepts of college marketing are explained; and ways that an advancement officer can apply simple marketing practices to strengthen the college are described. (MLW)

Adopting management by objectives is a way to improve the operation of small college development offices and increase the tenure of the development officer. The MBO concept is discussed as a means of setting goals, determining ways to accomplish goals, and measuring success. A development office statement of objectives is included. (MLW)

The chairman of the board of regents of a small, church-affiliated college discusses the need for and satisfaction derived from introducing potential donors to the college and the best of its campus life, particularly when the college is small, little known, and/or has a religious affiliation unfamiliar to prospective gift givers. (MSE)

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

This monograph by the members of the American Association of Community Colleges' Commission on Small and/or Rural Community Colleges shares small and rural community college experiences. In "Leaders through Community Service," Jacqueline D. Taylor provides a model for how small and rural community colleges can be involved in building leaders…

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

A former faculty member at Eisenhower College, an experimental college that closed after only a few years' operation, gives an anecdotal account of some of the problems the college faced and how the administration handled them. (MSE)

Trustees, it is suggested, should keep an eye out for burgeoning short-term debt, over-optimistic income estimates, hidden enrollment problems, student attrition, and loss of special revenue sources. The absolute size of a college is seen as a factor in making the decision to close. (MLW)

This paper addresses issues unique to theological schools, which face challenges associated with changes in the composition of student bodies, faculties, and boards; increased pressures on administrators; and reduced funding. The discussion is organized around five major issues: (1) distinguishing features of theological schools, which…