Interviews with 30 million-dollar donors to colleges and universities, including 17 individuals and representatives of 8 corporations and 5 foundations, revealed that donors gave with the expectation of receiving some return but sought indirect rather than direct benefit: enhancement of the institution, community, or society at large. (MSE)

College fund-raisers should consider prospective donors of natural resource property, especially property that owners may not be developing immediately. Tax advantages to the donor can be considerable, and the college can either resell the property or keep it. Consultation with a petroleum law tax specialist is recommended. (MSE)

The private sector is a mostly untapped source of student financial aid. Colleges and universities themselves are the largest sources of funds, but corporate sources are important. The Citizens' Scholarship Foundation of America (CFSA) administers over 720 scholarship programs for corporate and other sponsors, up from 400 five years ago; other…

Examination of corporate donations of cash, products, service, and expertise to libraries highlights industry contributions in 1980; why corporations give; examples of corporate donations to various libraries (Brooklyn Public, New York Public, Altoona Area Public, Boston Public); planning fund-raising compaigns; and seven strategic planning…

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…

It is proposed that corporations seriously consider increasing their support of the National Merit Scholarship Program to help educate America's best and brightest students, an effort that would emphasize the corporate community's support of education and also be in industry's best interests. (MSE)

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

The texts of three speeches on corporate giving to higher education are presented. In "The Potentials for Corporate Support of Higher Education--Realism Revisited," Hayden W. Smith outlines current corporate giving to education and trends in giving since 1950, a period during which changes in the law have encouraged the practice. These…

Charles Vest gave the third of three Clark Kerr Lectures on the Role of Higher Education in Society on September 13, 2005 on the Berkeley campus. In public as well as private universities, resources provided by philanthropic individuals and foundations and by corporate research sponsors increasingly support the margin of university excellence, and…

Perspectives on corporate support of higher education are considered by three business executives. Introductory comments are presented by Raymond C. Johnson, of the Council for Financial Aid to Education, an organization that encourages increased voluntary support of higher education, especially by business, through advertising campaigns,…

A new goal for corporate giving to higher education has emerged. It is to increase the amount of giving to the institution each year by at least the amount of inflation. Both inflation and dangerous demographics will threaten higher education excessively in the coming decade. The demographic picture will vary greatly by geographic region, and the…

The business community must manage its philanthropy with the same deliberateness and pragmatism it generally conducts in business activities. Issues covered are: financing of people who undermine the free enterprise system, academic freedom, collectivist society under limitless government, discernment in giving, and guidelines to ensure that…

College development specialists predict trends in corporate matching gifts including increased competition, reduction in gift size, more diversity, more employee input, sophisticated use of technology, more global and democratic giving, gifts reflecting the general economic climate, and larger gifts for top recipients). They recommend better…

Forty colleges and life insurance presidents met to discuss key historical and contemporary factors influencing fiscal management in higher education, including inflation, salaries, diminishing enrollment figures, energy costs, federal regulations and the increasing cost of research. Differences and similarities between business and academia were…