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| Kerns, H. Dan | 1 |
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Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
Brown, Sandra – 1979
An Adult Basic Education curriculum utilizing community resources to help second language learners cope in real life situations is described. Curriculum topics lasting two to four weeks are studied through the use of speakers, films, real-life materials and field trips. Individual lessons cover: (1) community services, (2) consumer education, (3)…
Descriptors: Adult Basic Education, Citizenship Education, Communicative Competence (Languages), Community Resources
