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Ward, Annalee R. – 1988
Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…
Descriptors: Audience Awareness, Ethics, Language, Models

Lambeth, Edmund; Craig, David – Newspaper Research Journal, 1995
Argues that practices of civic journalism are a fit focus for perfecting the needed methods to build a tradition of media performance assessment. Maintains that academicians and practitioners should join together in this effort. (TB)
Descriptors: Audience Analysis, Audience Awareness, Audience Response, Broadcast Journalism
Timmerman, Linda E. L. – 1995
An overlooked framework that allows for clearer understanding of effective teaching is the field of rhetoric. Although the concept has changed over time, Aristotle defines rhetoric as observing the available means of persuasion. These means include ethos, a speaker's credibility; pathos, appeal to emotions; and logos, appeal to reason or…
Descriptors: Audience Awareness, Classroom Communication, Ethics, Higher Education