Academics are all used to the idea that they have special ethical obligations. They may also, as administrators, recognize special administrative ethical obligations. But they do not like to think of themselves as businessmen, concerned with selling, and few of them indeed have thought directly and hard about the ethical constraints on marketing…

Marilee Jones has resigned as a dean of admissions at the Massachusetts Institute of Technology after admitting that she had misrepresented her academic degrees when first applying to work at the university in 1979. As one of the nation's most prominent admissions officers--and a leader in the movement to make the application process less…

All of the admissions research says that prospective students and their parents want to know something about the mysterious people who do the professing. They want to ask questions in a public forum; they want to visit classes; they want private meetings with department chairs; and they want admissions people to call them on the phone to explain…