A scenario is presented that forecasts higher education as the United States' most important export in the future. Past changes in the American economy, the expansion of higher education since World War II, foreign student demand for American education, and American disadvantages in other production areas set the stage for this transformation.…

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

This mongraph describes and analyzes the competing demands of many citizens, special interest groups, and organizations for educational equity. The significant role that the Federal government has played in the educational system over the past 30 years through financing and legislation is discussed. Four case studies are presented relating to…