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Marketing Climate: New Considerations for Target Marketing in Graduate Student Enrollment Management
Peer reviewed
Download full textKranzow, Jeannine; Hyland, Nancy – Journal of College Admission, 2011
Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…
Descriptors: Graduate Students, Graduate Study, College Choice, Enrollment Management
Direct linkNational Art Education Association, 2020
The arts disciplines (visual arts, music, theatre, and dance) merit and require formal study. Policy makers should support studies in the arts as core disciplines, as specified in the "Elementary and Secondary Education Act (ESEA)," the federal legislation that sets policy and appropriations for public education. The arts merit and…
Descriptors: Art Education, Early Childhood Education, Equal Education, Graduation Requirements
