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| Behavior Standards | 1 |
| Drinking | 1 |
| High Risk Students | 1 |
| Intermediate Grades | 1 |
| Interpretive Skills | 1 |
| Models | 1 |
| Preadolescents | 1 |
| Realism | 1 |
| Social Behavior | 1 |
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| Journal of Broadcasting and… | 1 |
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Peer reviewedAustin, Erica Weintraub; Meili, Heidi Kay – Journal of Broadcasting and Electronic Media, 1994
Discusses a model of television interpretation processes regarding the influences of alcohol advertising and describes a study that tested the model with preadolescent at-risk students. Highlights include perceptions of alcohol use at home and on television; social norms; perceived realism of commercials; and intent to drink. (41 references) (LRW)
Descriptors: Behavior Standards, Drinking, High Risk Students, Intermediate Grades
