Descriptor
| Advertising | 1 |
| Audience Awareness | 1 |
| Design | 1 |
| Journalism Education | 1 |
| Secondary Education | 1 |
| Writing Instruction | 1 |
Source
| Communication: Journalism… | 1 |
Author
| Kelsey, Roy | 1 |
| Schaub, Laura | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
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Schaub, Laura; Kelsey, Roy – Communication: Journalism Education Today, 2000
Discusses the creation of an advertisement to catch the attention of the target audience: student readers. Notes the consideration of several important factors including: the product, the audience, the positioning, the principles, and the ingredients. Describes ways to get started and several points in approaching the design process. (SC)
Descriptors: Advertising, Audience Awareness, Design, Journalism Education
