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Direct linkGast, Anne; Gawronski, Bertram; De Houwer, Jan – Learning and Motivation, 2012
Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to…
Descriptors: Definitions, Conditioning, Trend Analysis, Research Methodology
