The differences between superficial promotional activities and effective marketing programs for law school admissions are examined, and the role of the admissions officer is discussed. (MSE)

There are a variety of ways in which governing boards and board members can help create opportunities for successful enrollment management, through institutional policy, personal action, or support of faculty efforts. (MSE)

Two veteran high school counselors answer college bound students' common questions about selecting and applying to colleges. Topics discussed include where to begin research, criteria for selecting schools, number of applications to submit, parent role, getting counselors' help, relative importance of admission criteria, applying to parents' alma…