The target paper by Barba (2012) raises issues that were the focus of the author's first two publications on operant variability. The author will describe the main findings in those papers and then discuss Barba's specific arguments. Barba has argued against the operant nature of variability. (Contains 2 figures.)

Historically, researchers have never quite been able to agree as to the role of emotions, if any, when behavior is selected by its consequences. A brief review of findings from several fields suggests that in contingency-shaped behavior, motivating events, often unconscious, seem needed for reinforcement to select behavior. In rule-governed…

Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to…

If judiciously applied, cognitive terminology can encourage further examination of phenomena in useful ways that may not otherwise be studied. I give examples of 3 phenomena, the study of which have benefitted from a cognitive perspective. For the first, transitive inference behavior, it appears that non-cognitive accounts cannot satisfactorily…

This article presents the argument presented by the author regarding the views of Baron and Galizio (2005), which provide an accurate and very clear version of the author's arguments against the use of the positive-negative reinforcement distinction in behavior analysis. Here, the author points out few things to add to Baron and Galizio's (2005)…

In this article, the author describes some of Fred Keller's characteristics that might help people to appreciate him even more than they already do, and in addition, might help them understand him not only as a scientist and teacher, but as a man. People often tend to forget that the most valued scientists, teachers, and career models are also men…

In a previous issue of "The Behavior Analyst," the authors discussed the ambiguities that surround the distinction between positive and negative reinforcement. Seven distinguished behavior analysts commented on their article. The authors believe that this dialogue represented a constructive step toward clarification of an important concept within…

Provides conceptual analyses of mind control techniques along with practical advice on how to resist these techniques. The authors stress that effective mind control stems more from everyday social relations than from exotic technological gimmicks. Suggestions are given for resisting persuasion, resisting systems, and challenging the system.…

Discusses the importance of genetic and epigenetic factors in the development of the nervous system and the performances it conditions. From the perspective of rules, play, and relaxation of rules, learning and education are not considered as a kind of conditioning but as providing a content in which the cumulative expression of potential can take…

Belke and Spetch's (1994) work with pigeons on choice between reliable and unreliable reinforcement is discussed. Hypothetical applied examples address variables that influence preference for unreliable reinforcement, including signaling and its context, conditioned reinforcement, and duration of reinforcement schedules. Implications regarding…

This report reviews current literature on feedback and suggests practical implications of feedback research for educators. A definition of feedback is offered, and past definitions in prior research are noted. An analysis of the current state of knowledge of feedback discusses the historical development of feedback theory and suggests that…

Replies to Gholson's commentary (PS 522 655) on the article by Coldren and Colombo in this monograph. Discusses limitations in the shift procedure methodology traditionally used in research on discrimination learning, and considers the use in future research of methodologies that can precisely decompose children's responses to feedback during…

The French language article is the second in a series and describes the principles of classic conditioning which underlie attitude formation and change. The article also notes the many functions of self-concept attitudes in order to guide the choices of intervention in attitude learning. (Author/SB)

Considers the debate about learning as based on conditioning or cognitive processes. Explores historical episodes in this debate in which issues were resolved first in favor of conditioning theory and then increasingly in favor of cognitive processes. Interprets the study by Coldren and Colombo reported in this monograph (PS 522 654) as a…

Presents observations on the way in which social and cultural conditioning has shaped and is shaping the evolution of public relations and the performance of public relations in different societies and cultures around the world. Suggests that public relations practitioners and students learn all they can about other cultures. (PRA)