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Tate, Uday S.; Kochman, Ladd M. – Journal of Business Education, 1982
An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)
Descriptors: Business Education, Decision Making, Educational Planning, Marketing

Hosler, Mary Margaret; Jacobson, Thoams; James, Marcia L. – Business Education Forum, 2003
Makes suggestions for recruiting middle or high school students into business and marketing education programs. Lists techniques to boost enrollment that were identified in survey responses from 147 of 512 Wisconsin business education chairs. Discusses the benefits of student organizations. (JOW)
Descriptors: Business Education, Marketing of Education, Secondary Education, Student Organizations
Barnard, Janet C. – 1982
A pilot study measured the results of an attempt to locate inactive continuing education students and encourage them to enroll in one or more program-related courses. A sample of 20 randomly selected students who had been inactive for 3 years was involved. All had been undergraduate business students lacking a maximum of four courses to complete…
Descriptors: Adult Dropouts, Adult Students, Business Education, Continuing Education
American Assembly of Collegiate Schools of Business, St. Louis, MO. – 1983
Resulting from several years of study by the American Assembly of Collegiate Schools of Business (AACSB) Committee on Equal Opportunity for Minorities and the Program to Increase Minorities In Business (PIMIB) Task Force, this report presents a series of recommendations for expanding the number of talented minority students entering collegiate…
Descriptors: Affirmative Action, Articulation (Education), Business Education, Career Guidance
Gades, Robert E. – 1984
A continuing and increasing demand for collegiate business education programs seems to be indicated by employment needs of the business sector. During a time of obvious increased need, enrollments in teacher education are suffering one of their sharpest declines in history. A National Association for Business Teacher Education (NABTE) survey on…
Descriptors: Business, Business Education, Departments, Education Work Relationship

Hosler, Russell J.; And Others – Business Education Forum, 1982
Four articles are presented concerning program justification, student recruitment, and quality course offerings. Hosler and Harris discuss factors related to program justification and student recruitment. Goddard and Raabe share teaching implications of P.L. 94-142, and Duff and Syck examine instructional strategies in accounting. (CT)
Descriptors: Accounting, Business Education, Business Education Teachers, Curriculum Development

Wilms, Wellford W. – Change, 1987
A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…
Descriptors: Business Education, Community Colleges, Competition, Court Litigation
Paradiso, James; Pawlowski, Krzysztof – 1993
This document provides a transcript of an interview with Dr. Krzysztof Pawlowski, founder and president of the Wyzsza Szkola Biznesu (Higher Business School) of National-Louis University (WSB-NLU), the first private higher business school licensed by the Polish Ministry of Education. First, Dr. Pawlowski describes his initial establishment in 1991…
Descriptors: Business Administration Education, Business Education, Business Education Teachers, Business English
California State Dept. of Education, Sacramento. – 1981
Written by California teachers and administrators involved in distributive and office education at the secondary and community college levels, these 24 articles present information on new methods of instruction and uses of technology occurring in the business world and in education. Topics covered include Centers for Business Teacher Education,…
Descriptors: Accounting, Bilingual Education, Business Education, Business Education Teachers