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Information Management Review, 1990
Donald C. Burr, founder and CEO of PEOPLExpress, discusses the keys to the success of PEOPLExpress from the "peanuts fares" to the humanistic style of management, and the eventual demise of the airline. One area discussed is the role of information systems in business and the result of the airline's lack of an effective computerized…
Descriptors: Air Transportation, Automation, Business Administration, Competition
