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Meloni, Christine – Library Media Connection, 2007
Recently, many new and veteran authors have begun creating modern vampires that are seducing readers with their tales of mystery, suspense, and hunger. Their audiences span most age groups, but teens especially seem to be drawn to these books. As such, librarians must develop a better understanding of which vampire stories really stand out. In…
Descriptors: Audiences, Childrens Literature, Fiction, Literary Genres

Szemere, Anna – Critical Studies in Mass Communication, 1986
Assesses the fundamental features of the pop music industry in Hungary by exploring the ideas of P. Tagg, M. Dardai, and J. Marothy. (JD)
Descriptors: Audiences, Cultural Differences, Music Theory, Popular Culture

Fiske, John – Critical Studies in Mass Communication, 1986
Traces the development of British and Australian television criticism from the mid-seventies. Suggests a conscious study of the characteristics of television as a cultural agent and as a text within a sociocultural context. (MS)
Descriptors: Audiences, Cultural Context, Foreign Countries, Popular Culture

Rose, Brian – Journal of Communication, 1979
Examines the content of daytime serial dramas to determine how the narrative structure promotes a sense of involvement in viewers. Competing plot lines, the lack of a concrete sense of resolution, the pattern of episodes, and the audience's awareness of information kept secret from characters all contribute to audience involvement. (JMF)
Descriptors: Audiences, Characterization, Content Analysis, Drama

Cantor, Muriel G. – Journal of Communication, 1979
Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)
Descriptors: Audiences, Content Analysis, Popular Culture, Production Techniques
Corn, Marcia Lynn; Woal, Michael – 1987
A deconstruction of music videos that makes visible their aesthetic rules or grammar is necessary before an overall theoretical understanding is possible. Content-analytic studies usually divide music videos into two groups: "performance" and "concept" videos. Concept videos, in turn, can be subdivided into two different kinds:…
Descriptors: Audiences, Content Analysis, Mass Media Effects, Popular Culture
Larson, Charles U. – 1986
This paper uses symbolic convergence theory and evoked recall or resonance theory in an attempt to explain the phenomenon of "A Prairie Home Companion"--a weekly live radio program broadcast by Minnesota Public Radio featuring music and the "news" from fictional Lake Wobegon as related by Garrison Keillor, the show's…
Descriptors: Audience Analysis, Audiences, Communication (Thought Transfer), Fantasy
Rushing, Janice Hocker – 1979
Most messages from the mass media operate on the collective unconscious of a culture. The ethical consequence of such identification through unawareness is the transfer of decision making from consumers to image makers. The mass media critic can serve as a mediator of the ethical problems created by such a mode of identification. As mediating…
Descriptors: Audiences, Decision Making, Identification (Psychology), Information Dissemination
Fine, Marlene G. – 1986
The mythical community of Lake Wobegon, created by Garrison Keillor and presented each week through the public radio show "A Prairie Home Companion," is the place to which everyone wants to return. A town devoid of newfangled technology, where life goes on pretty much as it always has, Lake Wobegon offers respite to listeners who daily…
Descriptors: Audiences, Broadcast Industry, Creative Writing, Figurative Language
Berland, Theodore – 1987
The advent of electronic mass communications in the 1920s forever altered the rhetoric, the audience, and the echoes or responses of the State of the Union Address. Presidents thereafter would use the occasion to speak primarily to the public and secondarily to the Congress. The echoes of the speech that reverberate within the Congress, among the…
Descriptors: Audiences, Mass Media Effects, Persuasive Discourse, Popular Culture
Rybacki, Karyn Charles; Rybacki, Donald Jay – 1984
To examine the rhetorical vision of nuclear war presented in the television show "The Day After," it is necessary to consider (1) the motives of those involved in producing the film, (2) the debate over the film that preceded its presentation, (3) the effect of the film's message, and (4) how the film's rhetorical structure contributed…
Descriptors: Audience Analysis, Audiences, Auteurism, Film Criticism

Lembo, Ronald; Tucker, Kenneth H., Jr. – Critical Studies in Mass Communication, 1990
Addresses issues of culture, cultural politics, social power, and television audience in cultural studies. Argues that cultural studies as a field tends to analyze all cultural interpretation in terms of struggles between dominant and subordinate groups and that the text-centered approach of cultural studies misses much of television viewing's…
Descriptors: Audience Analysis, Audience Participation, Audiences, Communication Research
Lewis, Lisa A. – 1986
This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…
Descriptors: Adolescents, Audiences, Body Image, Cultural Influences

Budd, Mike; And Others – Critical Studies in Mass Communication, 1990
Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…
Descriptors: Audience Analysis, Audience Response, Audiences, Communication Research
Ploghoft, Milton – 1985
Television viewing by children is a major concern of parents, legislators, and educators in the United States today. By high school graduation a young person will have watched 15,000 hours of television as compared to 11,000 to 12,000 hours spent in school. Concerned groups fear a loss of reading ability, the development of a consumer mentality,…
Descriptors: Audiences, Child Development, Childrens Television, Citizenship Responsibility