In this commentary, the author stresses that reading habits in Russia have changed since the Soviet era, and the more intellectual journals and magazines in particular have lost their importance. Audiences for books and magazines have fragmented, and there are fewer sources of commonly shared information and ideas than was true a few decades ago.…

In this article, an interview with Muslim author Mohja Kahf is presented. Kahf is the author of the novel "The Girl in the Tangerine Scarf" and "Emails from Scheherazad." During the interview, Kahf talked about how her religion has become the foremost factor in bringing her to her voice. She also related how she became dismayed with Islam being…

School administrators and teachers need to recognize that most persons--including would-be censors of school-related media communications--simply do not understand the complexities germane to measuring the impact of the mass media and the specific messages transmitted to broader audiences via a variety of media channels. In particular, what most…

A number of important consequences have resulted from the generally increased sensitivity of trade unions to questions of communication and representation, particularly the trade union's uses of videos. Primarily developed by union leadership as a response to general political problems they have faced in the last decade, trade union videos…

Challenges the appropriateness of Carnegie II's commercial advertiser-oriented recommendations on audience analysis for public broadcasting. Using the life-style method which collects data on the importance of television or radio in audience members' lives is suggested. (CMV)

Explains that the children to write for are those imaginary ones implied as the audience for the best children's books and that authors can determine this audience by reading those books. (FL)

There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

Four problems affecting the growth of public radio are discussed: the inability to pay the salaries to attract the talent required to produce quality programing; programing directed to limited audiences; the use of block programing; and poor promotional campaigns. (JMF)

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…

Included in this set of proceedings are a keynote address on the state of the art of cable television and the future of the television economy by Les Brown, editor-in-chief of "Channels" magazine; panel discussions on the structure of the cable television industry; the potential market for cable television arts programming; the birth and…

This paper examines a proposal for a possible second Norwegian television channel (TV 2) which has attracted interest from all parts of Norwegian society. Some major dimensions that pertain to the TV 2 issue are set forth and discussed, including: (1) whether or not a new channel should be established; (2) whether it would be a commercial or…

Discusses the effects on public television of competition from cable television and video recorders. Outlines the need for public television to reevaluate and redefine its program service. (JMF)

The mythical community of Lake Wobegon, created by Garrison Keillor and presented each week through the public radio show "A Prairie Home Companion," is the place to which everyone wants to return. A town devoid of newfangled technology, where life goes on pretty much as it always has, Lake Wobegon offers respite to listeners who daily…

Changes and development in Chinese television (CCTV) over the past 28 years have had profound effects on Chinese society. National News, which has the biggest television audience, has enabled the populace to know what is happening in China. Educational programming is given high priority through special telecourses presented for society in general,…

Reviews advances in production hardware and techniques, film, teletext and the distribution of television by cable, direct broadcast satellite, home video, and video disc. It is suggested that production broadcasters should come to terms with home video. (RAO)