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Download full textAustin, Bruce A. – 1982
There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…
Descriptors: Attitudes, Audiences, Film Industry, Films
Jassem, Harvey C.; And Others – 1980
Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…
Descriptors: Attitudes, Audiences, Broadcast Industry, Federal Regulation
Peer reviewedSeiter, Ellen – Journal of Communication, 1986
Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)
Descriptors: Attitudes, Audiences, Communications, Mass Media
Simonson, Michael R. – 1982
A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…
Descriptors: Attitude Change, Attitudes, Change Strategies, Educational Media
Gallagher, Margaret; Street, Christine – Media in Education and Development, 1983
In this interview, the author of "Unequal Opportunities" discusses her book, which is a study of the status of women in media industries around the world. (Author/MBR)
Descriptors: Attitudes, Developed Nations, Developing Nations, Equal Opportunities (Jobs)
Pollard, Richard – 1983
Prestel is an interactive videotex system which has been available to the public in the United Kingdom since the late 1970's. Recent research funded by the British Library Research and Development Department provided public libraries with access to Prestel and monitored their reactions to the services. Aims of the trial were to promote Prestel by…
Descriptors: Attitudes, Demonstration Programs, Foreign Countries, Indexing
Simonson, Michael R., Ed.; Jurasek, Karen A., Ed. – Association for Educational Communications and Technology, 1992
The papers in this collection of 71 individual papers and 3 symposiums represent some of the most current thinking in educational communications and technology. For the first time, a selected number of development papers sponsored by the Division for Instructional Development are included. Topics discussed include the effects of various conditions…
Descriptors: Adoption (Ideas), Attitudes, Cognitive Processes, Computer Assisted Instruction
