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Martin, Harold E. – Newspaper Research Journal, 1980
Discusses trends and concerns in news reporting and news writing, including the accuracy of investigative reporting, the increased use of news "leaks" and unidentified sources, and the need to orient newspaper content toward real people with real interests instead of writing for an "average" reader. (RL)
Descriptors: Attitude Change, Change Strategies, Expectation, Information Needs

Entman, Robert M.; Paletz, David L. – Journal of Communication, 1980
Examines the media depiction of the political climate in the 1970s as increasingly conservative, despite insubstantial evidence for the claim. (PD)
Descriptors: Attitude Change, Mass Media, News Reporting, Political Attitudes
Sullivan, Dolores P. – C.S.P.A.A. Bulletin, 1981
Explains why some editorials do not attract readers' attention. Offers tips on improving editorials. (RL)
Descriptors: Attitude Change, Change Strategies, Editorials, High Schools