An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

This paper presents a speech by the President of the Mississippi University for Women (MUW), on the history of MUW and her secrets of success as an educator and administrator. The speech traces the history of MUW, founded in 1884 as the first public college for women in the United States. It lists the accomplishments of distinguished alumni,…

The Greek system is seen as an important element in securing the loyalty of alumni at Lafayette College. Many new students say they chose Colby College because of its decision to abolish fraternities and sororities, and because the college provides an environment that is open and accessible to all. (MLW)

As the public questions faculty productivity, college public relations professionals need to take steps to respond appropriately, including rereading the institutional mission statement, learning what's happening in the classroom, revising strategies for communicating with key audiences, finding new communication outlets, reaching alumni, and…

The possible use of fiction about colleges as part of the study of higher education is considered, based on analysis of 80 student-centered college novels written by authors who attended the depicted colleges. The novels used colleges as either the subject matter or setting. Three criticisms of the idea of using fiction are discussed, including…