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Engineering Play: Children's Software and the Cultural Politics of Edutainment
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Ito, Mizuko – Discourse: Studies in the Cultural Politics of Education, 2006
The late 1980s saw the emergence of a new genre of instructional media, "edutainment", which utilized the capabilities of multimedia personal computers to animate software designed to both educate and entertain young children. This paper describes the production of, marketing of and play with edutainment software as a contemporary example of…
Descriptors: Play, After School Programs, Marketing, Educational Media