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| Braden, Roberts A. | 1 |
| Dickinson, Sandra C. | 1 |
| Kerns, H. Dan | 1 |
| Messaris, Paul | 1 |
| Rood, Carrie | 1 |
| Smith, Mark | 1 |
| Walker, Alice D. | 1 |
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| Speeches/Meeting Papers | 6 |
| Reports - Descriptive | 1 |
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Braden, Roberts A.; Walker, Alice D. – 1980
An historical review of definitions of visual literacy is summarized by the statement, "the transmission of meaning visually is what visual literacy is all about." To be visually literate is to be able to gain meaning from what we see and to be able to communicate meaning to others through the images we create. Three assumptions, taken from the…
Descriptors: Advertising, Comics (Publications), Communication Problems, Communication (Thought Transfer)
Download full textMessaris, Paul – 1995
Familiarity with specific images or sets of images plays a role in a culture's visual heritage. Two questions can be asked about this type of visual literacy: Is this a type of knowledge that is worth building into the formal educational curriculum of our schools? What are the educational implications of visual literacy? There is a three-part…
Descriptors: Advertising, Cultural Images, Cultural Influences, Curriculum
Dickinson, Sandra C. – 2001
The corporate takeover of the Internet has moved literacy into uncharted territory. Couched in capitalist metaphors of liberation, choice, utility, and desirability, an expanded communications network that provides quick and easy access to vast amounts of information appeals to the national psyche. The commodification of literacy as a result of…
Descriptors: Advertising, Elementary Secondary Education, Higher Education, Internet
Rood, Carrie – 1995
Within the scholarly debate about the value of visual literacy is the belief that visual literacy bestows the skill of critical viewing, or conscious appreciation of artistry along with the ability to see through manipulative uses and ideological implications of visual images. Critical thinking is commonly viewed as argument skills, cognitive…
Descriptors: Advertising, Aesthetics, Art Appreciation, Audience Response
Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
Smith, Mark – 1997
The proliferation and subsequent devaluation of electronic symbols necessitate a rethinking of classroom discourse. In recent years, "visual literacy" has become an issue among those who feel that the increasingly symbolic orientation of communications compels the writing instructor to address the dynamics of both visual and written…
Descriptors: Advertising, Classroom Communication, Computer Mediated Communication, Critical Thinking
