Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

Aims to increase awareness of and sensitivity to perceptual and subliminal communication by focusing on selected applications of them in present day society. The basic theories are (1) communication is used to try to change a person's behavior and (2) it is being used primarily for deception rather than information. (JOW)

Considers how enterprising marketers quickly realized they had little to lose by supporting a goal of equal "representation." Suggests that if the goal is to have a genuine impact in playing the popular culture game, now might be a prudent moment to take an interest in the kinds of research emerging from business schools. (SG)

Challenges four commonly held myths about advertising and marketing effectiveness. Establishes the framework for a more comprehensive program of marketing communication involving traditional public relations, advertising, sales promotion, special events, along with new uses for public affairs work in marketing. (MG)

Compares recent trends in art education with the rationale for art learning expressed in a 1931 article by Victor D'Amico, "Art and the Average American Boy." Concludes that much of what D'Amico wrote still holds true today, especially the belief that art instruction must move beyond the studio to permeate daily life. (JDH)

Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…

These proceedings contain the texts of the papers presented at a conference on consumer interests. Addressed in the first series of concurrent sessions are the following topics: consumers' new economic positions, consumers' choices with respect to price and quality trade-offs, time value in consumption decisions, and consumer information issues.…

Noting that basic courses in advertising provide little or no instruction in how to perform the tasks of account management, this paper suggests the outlines of a syllabus which will prepare a future account manager at least as well as courses in copy, layout, and media planning prepare their future professionals. The course outlined in the paper…