Through 15-plus years of direct experience and research coupled with the concerns and truths of many adult education colleagues, Daquanna Harrison gives a call to action for adult education. This call asks adult educators throughout the U.S. to better and more quickly transform the field of adult education into a viable career choice for minority…

Too often, conversations and policy debates about higher education ignore a key group of students, the forgotten majority: adult, "nontraditional" learners. In particular, the author argues, community colleges have lost some of their initial edge in the adult market, and are not growing to meet the needs of nontraditional students. She explores…

Racism affects recruitment and retention of African American faculty and students and excludes Africentric content from graduate curricula. These issues must be addressed in adult education before societal racism can be confronted. (SK)

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Illustrates the varied ways that can be used to reduce barriers and encourage participation in continuing education. Shows what teachers can do directly and how they can assist members of their clientele and representatives of other organizations. (JOW)

Illustrates how the Middletown (Connecticut) adult education program increased enrollment through careful design and distribution of a promotional package (handbook, catalog, newsletter, and brochures) supported by press releases, media ads, posters, and mailings. Provides a template for promotional materials. (SK)

Discusses the marketing and promotion of adult literacy programs. Indicates the need for a comprehensive plan to serve targeted students effectively. (JOW)

The phenomenon of dropout that once plagued correspondence education can be reduced in modern distance education systems by careful recruitment techniques and counseling strategies. (Author)

This pamphlet on getting and keeping members is the twelfth of 16 in a series to provide leaders in adult activities with sound introductory material to give practical help in using a method of adult education or working in a particular area. Its objective is to help leaders of adult groups find and keep members. Eight articles and how-tos are…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

The key to successful adult vocational education is an appropriate system of recruitment and delivery in an adult environment. Other considerations include program environment (both within the learning situation and within the parent institution) and professional development of adult education staff. (CT)

This special section features research concluding that volunteers find the time because they believe they have more time to help (Rowland); an extension program using volunteer master teachers (Feather); use of volunteer marketing professionals (Fromer); retaining volunteers through leadership training (Balliette, Smith); "problem" volunteers and…

Describes how nine Ohio secondary vocational schools and community colleges formed a marketing consortium to create a long-range plan for promoting their services. Offers information on how to form a consortium. (JOW)

This paper presents a review of the research in adult education recruitment and an overview of current outreach activities in adult education in Denmark, Finland, Norway, and Sweden. The author identifies three general trends of research in adult education: (1) studies aimed at describing participants in adult education; (2) studies aimed at…

Starting programs for new kinds of adult students without delay is one of the urgent actions recommended for the college by a college president widely known for his success in this area. (Author)