The overriding objective when teaching accounting should be to help prepare students for a successful career as an accounting professional. To this end, employers and practitioners should be asked what skills they would like to see in their new employees. (JOW)

Student evaluations of university accounting instructors are not necessarily valid. Students rarely can offer their true opinion because the evaluation questions are written by instructors or administrators. Also, students usually do not know what material should be covered. (JOW)

Reasons for a lack of management accounting topics in business education include the following: (1) already full curriculum; (2) shortage of qualified teachers (Certified Public Accounting faculty outnumber Certified Management Accounting faculty 7:1); and (3) students prefer public accounting. (SK)