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| Jackson, Laura Christion | 1 |
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Jackson, Laura Christion – Currents, 1995
This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Criticism, Fund Raising
