Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE)

Six college advancement professionals respond to a hypothetical case of across-the-board cuts in nonacademic departments by telling how they would make budgeting choices. The strategies used include involving senior advancement managers as a team, cultivating consensus, preserving priority projects, sharing responsibility among departments,…

Offers principles for resolving ethical dilemmas in college alumni relations, based on a theory of decision-making using four ethical dilemma paradigms (truth vs. loyalty, individual vs. community, justice vs. mercy, short-term vs. long-term). Practitioners are urged to use quiet moments to reflect on and discuss ethical issues among the staff.…

Planning must revolve around objectives related to students, faculty, money, and political support. When it is understood that all of the institution's advancement activity should help produce these four things, planning is easy. (MLW)

Editorial independence is described as a "snare and a delusion." The role of the publisher, who alone can define the purposes and policies of any periodical, is discussed. (MLW)

Planning can shield a small development office from scattershot demands. Priorities should be set and an office assessment should be done. An assessment should outline the elements of a successful development program, review the current program's progress, and propose a three- to five-year plan for moving the program ahead. (MLW)

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

The best management system for today's highly competitive, technical world is a flat structure with a lot of worker--or teacher and student--involvement. The ability to learn and adjust to change has become another essential requirement for workers in the modern production system. (MLW)

A needs assessment document, that describes in detail what an advancement program will require of its computer support system, is discussed. This document can create a framework for planning, help force decisions about policies and procedures, and present alternatives and recommendations to senior management. (MLW)