Dr. William Serrata has been President of the El Paso County Community College (EPCC) District since 2012. Dr. Serrata serves as an advisory board member of the Higher Education Research and Development Institute (HERDI), and was recently appointed to the Executive Committee for Board of Directors for the American Association of Community Colleges…

Many people view commencement from the outside: a wonderful celebration of academic achievement and a time to celebrate graduates' accomplishments. By contrast, the commencement coordinator analyzes and implements each of the smaller parts that culminate in graduates crossing the stage and throwing their caps. The perfect commencement is…

Transitioning to a new role can be challenging whether at one's current institution or at a new one. Often, the resources that are meant to help with the transition are written by those who have been in the field for many years and who are far removed from the excitement, trepidation, and, at times, uncertainty that may attend a new role. As a…

Certified college funding specialists™ are part of a growing list of professionals who specialize in college planning. This list includes but is not limited to high school counselors, independent college advisors/consultants, and admission and financial aid representatives. This article reviews the college funding specialists and their…

This is the first in a series of forum articles on applying project management (PM) techniques and tools to the nonprofit sector with a focus on higher education. The authors will begin with a traditional look at project management because they believe that the integration of the tools and the processes associated with PM into many campus offices…

A healthy registrar's office will continue to evolve as it considers student, faculty, and institutional needs; staff talents and expectations; technological opportunities; economic realities; space issues; work environments; and where the strategic plan is taking the institution in support of the mission. Several recognized leaders in the field…

This is the third in a series of eight articles on project management (PM) in the academy. In this article, the authors describe the step-by-step implementation of a structural change to Indiana State University's (ISU's) Office of Registration and Records (ORR). The process described may vary as it is implemented elsewhere, but the authors…

For those at the high school and college levels who have been tracking the demographic changes occurring throughout the United States during the past few decades, it came as no surprise when recent U.S. Census statistics revealed that the 2010 kindergarten class is 25% Hispanic, up from 19% in 2000, and 5% Asian, up from 4% in 2000. The class is…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

This article presents an interview with Joe F. Head, Dean of University Admissions and Enrollment Services at Kennesaw State University (KSU) in Georgia, who has more than 35 years of experience in admissions and enrollment services. After completing an M.Ed. in higher education at Georgia Southern University, Head immediately landed a position as…

What creates the "one-and-done" scenario is the National Basketball Association (NBA) rule that prohibits a player from graduating from high school and going directly to the NBA. The league's obviously cynical and self-interested rule prohibits a prospect from signing to play before at least one year has elapsed. In contrast, Major League…

Today's students--traditional and nontraditional--are more wired (or wireless) than ever before. With computers and wireless devices becoming more affordable and universal, they expect, and even demand, to securely manage their educational experience online--from registering and paying for courses to receiving advice--all the time, from anywhere.…

This article is a pre-conference paper prepared for participants at AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held November 13-16, 2005, in Chicago, Illinois. This is the first of a three-part series. In this series of papers, David Kalsbeek introduces a four-fold construct for differentiating and comparing…

Jim Black is president of SEM WORKS, one of the leading higher education consulting firms in the area of enrollment management. Dr. Black has delivered keynote addresses and conducted training workshops for business leaders and educators worldwide. His areas of expertise include leadership, organizational change, customer service, strategic…

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)