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| College Students | 1 |
| Declining Enrollment | 1 |
| Educational Finance | 1 |
| Enrollment Projections | 1 |
| Essays | 1 |
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| Fiske, Edward B. | 1 |
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Fiske, Edward B. – Atlantic, 1979
The role of marketing in higher education is discussed in light of declining student enrollment and the problems of retrenchment. It is suggested that, rather than an unconditional acceptance of the marketing approach to institutional survival, there may soon come a time when some colleges should close their doors. (SF)
Descriptors: College Choice, College Students, Declining Enrollment, Educational Finance
