In the present essay, commemorating the 60th anniversary of the publication of B. F. Skinner's "Verbal Behavior", I stand by and defend the judgment I expressed in my article "The Long Goodbye: Why B. F. Skinner's 'Verbal Behavior' Is Alive and Well on the 50th Anniversary of Its Publication" (2008c)--that Skinner's…

When the B. F. Skinner Foundation reprinted Skinner's "Verbal Behavior" in 1992, Jack Michael wrote one of its two forewords, a detailed outline of the book's purpose and scope. On the 60th anniversary of the first publication (1957) of "Verbal Behavior", Jack reflects on the book's impact and its importance to the…

Jack Michael offered a course on verbal behavior almost every year throughout his teaching career. Jack was also interested in the application of Skinner's work and in 1976 began to offer a graduate course at Western Michigan University titled Verbal Behavior Applications. Jack and his students pursued the application of Skinner's work on verbal…

The target paper by Barba (2012) raises issues that were the focus of the author's first two publications on operant variability. The author will describe the main findings in those papers and then discuss Barba's specific arguments. Barba has argued against the operant nature of variability. (Contains 2 figures.)

Barba's (2012) article deftly weaves three main themes in one argument about operant variability. From general theoretical considerations on operant behavior (Catania, 1973), Barba derives methodological guidelines about response differentiation and applies them to the study of operant variability. In the process, he uncovers unnoticed features of…

In his article, the author claimed that studies of operant variability that use a lag-"n" or threshold procedure and measure the obtained variability through the change in U value fail to provide direct evidence that variability is an operant dimension of behavior. To do so, he adopted Catania's (1973) concept of the operant, which takes the…

Historically, researchers have never quite been able to agree as to the role of emotions, if any, when behavior is selected by its consequences. A brief review of findings from several fields suggests that in contingency-shaped behavior, motivating events, often unconscious, seem needed for reinforcement to select behavior. In rule-governed…

Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to…

A series of experiments on operant variability by Neuringer and colleagues (e.g., Neuringer, 1986, 2002; Page & Neuringer, 1985) have been repeatedly cited as showing that behavioral variability can be reinforced by making reinforcement contingent on it. They showed that the degree of variability in pigeons' eight-peck sequences, as measured by U…

If judiciously applied, cognitive terminology can encourage further examination of phenomena in useful ways that may not otherwise be studied. I give examples of 3 phenomena, the study of which have benefitted from a cognitive perspective. For the first, transitive inference behavior, it appears that non-cognitive accounts cannot satisfactorily…

The experimental analysis of behavior (EAB) is in trouble. Financial support for basic operant-conditioning research is difficult to obtain; teaching and research positions in colleges and universities are few; and bright undergraduates join other fields for graduate study. One reason for the difficulty is that EAB basic research does not focus…

The authors comment on B. Gawronski and G. V. Bodenhausen's (2006; see record 2006-10465-003) associative-propositional evaluation model of implicit and explicit attitudes by examining the claims that (a) truth value is attached to propositions but not to associations; (b) pattern activation is qualitatively different from syllogistic structure of…

This article presents the argument presented by the author regarding the views of Baron and Galizio (2005), which provide an accurate and very clear version of the author's arguments against the use of the positive-negative reinforcement distinction in behavior analysis. Here, the author points out few things to add to Baron and Galizio's (2005)…

In this article, the author describes some of Fred Keller's characteristics that might help people to appreciate him even more than they already do, and in addition, might help them understand him not only as a scientist and teacher, but as a man. People often tend to forget that the most valued scientists, teachers, and career models are also men…

William H. Morse has played a major role in the experimental analysis of behavior. His view of operant behavior as the outcome of differential reinforcement provides an invaluable lesson in scientific research and theory. He studied schedules of reinforcement to generate an in-depth analysis of the complex interactions existing when contingencies…