The aim of this article is to develop a framework that encapsulates the key managerial complexities of running offshore branch campuses. In the transnational higher education (TNHE) literature, several managerial ramifications and impediments have been addressed by scholars and practitioners. However, the strands of the literature are highly…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

A discussion of the National Research Council's 1995 ranking of research-doctorate programs in the United States criticizes the report for what it does not address, particularly comparisons with the information it disseminated in a 1982 report, some data discrepancies, and central issues such as an institution's available methods of instruction,…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Diplomacy and political sophistication are as important as sound data and thorough review in the faculty layoff process. Distinguishing characteristics of institutions and departments affected by retrenchment and reasons for retrenchment are discussed, along with institutional research policies needed regarding release of data. (Author/LB)

The publication rates of female versus male faculty and factors that influence scholarly productivity for women faculty are discussed, based on the research literature. The academic reward structure and the payoffs resulting from scholarly productivity are also considered, along with the impact of productivity on building the reputations both of…

Examines court decisions in 1995 concerning college and university tort liability in accidents. Issues addressed include defects in premises, inadequate facility maintenance, school policy concerning safety, recreational activities on campuses, student field experience programs, campus activities involving children, operation of campus housing,…