Reviews programs such as the Carnegie Academy for the Scholarship of Teaching and Learning and literature on the scholarship of teaching at the higher education level. Suggests that the scholarship of teaching is not synonymous with excellent teaching, but requires faculty to "go meta," to systematically investigate questions of student learning.…

The history of institutional research is examined with specific reference to its promotion and organization during the last twenty-five years. It is suggested that institutional research now has all the elements necessary for its continuation and has become an established part of higher education. (Author/SF)

Before communicating any information, institutional researchers should answer four diagnostic questions: Who's asking? What for? What's the proper medium? What happens next? (MSE)

A taxonomy of developmental planning considerations and corresponding areas in which institutional researchers and developmental professionals can collaborate to assess and improve fund-raising activities is presented. (MSE)

The expectations and limitations of market research in higher education are reviewed, including its functions and roles, foci and types, constraints of current practice, promising developments, and needs. (MSE)

The effective communication of desired information between the generator and the user requires one to accommodate variances in decision-making style, behavior, and context. The premise that decision making in organizations follows the classic rational model is discussed. (Author/MLW)

Film audience research complements institutional research, verifying scholarship on the meanings films have to viewers and providing broad-based explanations of film images. Most important, such research focuses on the decision and motivation processes people use before they set foot in the movie theater, thereby helping to construct a context…

Ten pitfalls for financial analysts are described: information lags, misinterpreting trend data, data shortcomings, sample institutions' problems, misuse of panel ratings, using same indicators for private and public institutions, underdevelopment of conceptual framework, arbitrary financial health scales, shaky use of discriminant analysis, and…

Successful outcomes assessment programs have many common characteristics. Institutional researchers should examine these signs of success and use them as guides for developing their own campus programs. (Author/MSE)

Scholars and researchers, in studying colleges and universities, should appreciate the advantages of broader perspectives and better insights in the interpretations and explanations of institutions telling their own fascinating stories. Each institution can be studied from different perspectives and each can contribute new insights into the world…

In the context of decision support systems (DSS) use, four perspectives on evaluating decisions (consensual, political, empirical, and rational) and four models of organizational effectiveness (human relations, open system, internal process, and rational goal) are examined for their implications for DSS implementation and evaluation. (MSE)

When institutional personnel assess faculty research performance, they should consider the extent to which the institution rewards research, ways to encourage faculty to be productive, criteria for evaluating research performance, and the specific steps useful in reviewing research performance within academic units. (Author/MSE)

Given the growing need to look across national borders in order to be prepared for global challenges confronting higher education in the coming decades, it can be expected that institutional administrators in the U.S. and other western countries will need information on the quality and efficiency of their activities, including an international…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Diplomacy and political sophistication are as important as sound data and thorough review in the faculty layoff process. Distinguishing characteristics of institutions and departments affected by retrenchment and reasons for retrenchment are discussed, along with institutional research policies needed regarding release of data. (Author/LB)