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Lund, Sissel; Rolland, Asle – 1986
This paper examines a proposal for a possible second Norwegian television channel (TV 2) which has attracted interest from all parts of Norwegian society. Some major dimensions that pertain to the TV 2 issue are set forth and discussed, including: (1) whether or not a new channel should be established; (2) whether it would be a commercial or…
Descriptors: Audiences, Broadcast Industry, Commercial Television, Cultural Influences
Peer reviewedGripsrud, Jostein – Critical Studies in Mass Communication, 1990
Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)
Descriptors: Audience Analysis, Audiences, Communication Research, Cultural Differences
