By focusing on concepts of power, culture, and ideology in light of new socio-cultural and anthropological interpretations with regard to their use in international, intercultural, and cross-cultural communication research, an outline for the framework of a more hermeneutic-interpretive approach to the study of communication and socio-cultural…

At the present time the social sciences implicitly or explicitly start from a normative vision which has a dialectical objective: a reasoning that is at once theoretical and practical, or that is both a political and a scientific discourse. A focus on Jurgen Habermas' theory of communicative action provides possibilities of shifting the frontier…