Attracting quality students in sufficient volume requires schools to do the right things right. Doing right things right is a combination of what they do and how well they do it. Successful enrollment marketing, like all good marketing, depends on consistency of effort and doing enough of the right things in the right way, repeatedly. Here, the…

A smart marketing plan creates emotional attachment and loyalty in a school's prospective students, but how does a school go about creating this type of positive environment?. In this brief paper, the author describes a step-by-step approach that he created--the enrollment funnel. The enrollment funnel is a systematic method of moving…

Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent…