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Malik, M. F. – 1978
Focusing on changes in the minds of the audience, this study of the impact of television programs provides a general analysis of the perceptual spectrum of the television audience and its values, preferences, and attachments to the content of television programs. Influences are identified and cued to the development of programming, and findings of…
Descriptors: Attitude Change, Audiences, Cognitive Processes, Comparative Analysis
Malik, M. F.; Thwaites, H. M. – 1986
This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…
Descriptors: Audience Analysis, Biofeedback, Biomechanics, Bionics
