This second article in a series on the relationship between television and children summarizes shortcomings of studies of effects based on traditional psychology. Other approaches to study of television and children using sociological ideas are explored, focusing on what children do to, and with, television as active viewers. (MBR)

Examines research methods and data related to television audiences in the United Kingdom. Topics addressed include defining the concept of an audience, time spent watching television and on other media activities, programs watched, audience composition and program scheduling, ways programing addresses audiences, audience research, audience…