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| Hammons, James O. | 3 |
| Brooks, Larry R. | 1 |
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| Journal Articles | 3 |
| Opinion Papers | 3 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
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Peer reviewedBrooks, Larry R.; Hammons, James O. – Journal of Marketing for Higher Education, 1993
It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…
Descriptors: Change Strategies, College Administration, Higher Education, Marketing
Direct linkHammons, James O. – New Directions for Community Colleges, 1979
Reviews the historical position of community colleges toward general education and describes the present situation in terms of the results of a survey of 254 deans of instruction as to dominant curricular approaches, future plans, and perceived obstacles to change. Lists forces against and favoring general education. (AYC)
Descriptors: Administrator Attitudes, College Curriculum, College Role, Community Colleges
Peer reviewedHammons, James O. – Michigan Community College Journal: Research & Practice, 1999
Describes a 20-year study that queried more than 1,500 community-college faculty members on what motivated student learning. Presents the resulting six motivators: (1) teaching skill; (2) organizational structure; (3) teacher-student rapport; (4) course difficulty; (5) grading and feedback; and (6) teacher's impact on students. Lists demotivators…
Descriptors: Community Colleges, Learning Motivation, Motivation Techniques, Student Attitudes
