In the face of declining enrollments, the small rural community college can no longer afford not to include a full-time public information officer on the administrative staff. An investment in a public information office, with an expert officer supported by a full- or part-time secretary, can build a valuable cadre of college advocates in the…

Points out the vital role of the small/rural community college in providing equal access for higher education services to rural communities; unique community service activities (e.g., cultural enrichment programs, professional workshops, and prison education); and cooperative service projects with four-year institutions. (DMM)