Discusses two still unfolding scenarios in the history of television--Surgeon General's inquiry into influence of television violence, and the campaign by health authorities against cigarette smoking--and questions whether there is something to be learned from these experiences in relation to banning television advertising of alcoholic beverages.…

Defines pornography, the aspect of sexuality which evokes most attention from the media, and discusses findings of the President's Commission on Obscenity and Pornography and of psychologists who have recently found that exposure to a portrayal where violence and sex are coupled does increase subsequent aggression toward a female. (MBR)