Source
| Journal of Management… | 1 |
Author
| Chung, Ed | 1 |
| McLarney, Carolan | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedChung, Ed; McLarney, Carolan – Journal of Management Education, 2000
Conceives of the classroom as a service encounter between marketer (instructor) and stakeholders (students), making stakeholder satisfaction the key to meeting learning goals. Suggests ways to create value in the classroom: understanding what stakeholders need and want, efficiently delivering services, and demonstrating product leadership. (SK)
Descriptors: Business Administration Education, Higher Education, Stakeholders, Teacher Student Relationship
