Argues that production should be treated seriously as a form of research. Asserts that such research contributes to production theory and to an overall understanding of the media. Presents a new idea about what kind of knowledge comes from production and what kind of written research typically results from this knowledge. (PRA)

For a researcher with a serious interest in studying popular culture, the collective negligence of the entertainment industries, the scholarly community, and the government is a given, but some action to preserve American mass media artifacts can be undertaken. Contrary to the myth of unlimited access to information, certain regions of the public…

It is indeed a problem, perhaps even a crisis, that many Americans are ignorant of "The Tempest," the Civil War, the location of the Persian Gulf, the Constitution, or the chief justice of the Supreme Court. However, if conservative humanists continue to ostracize, scorn, and ignore both media studies and the media themselves, the result will not…

"Bosstown Sound" was a slogan used to promote several Boston (Massachusetts) rock bands in 1968. In theory, the Bosstown Sound was a logical development to follow the San Francisco "sound," which included the Grateful Dead, Jefferson Airplane, Moby Grape, and other Bay Area bands that had been commercially successful in 1967.…