In addition to investigative and interpretative reporting, journalists might adopt a new approach to the news--preventive journalism. Preventive journalism would concentrate on news and information that could be used to prevent crises and conditions upon which the mass media thrive. In one area, public health, preventive journalism could be used…

Noting that there are signs of a relaxation in the long tension caused by the methodological "cold war" between quantitative and qualitative research proponents, this paper points to communications research as one area where the trend is developing. Placing communications studies in the framework of current public attitudes toward…